Do You Prefer to See Targeted Ads Online?

Asked whether they would rather see online ads for random products and services or ads directed towards their interests, 40.5% of respondents to a new survey [pdf] chose the latter (targeted ads), while another 27.6% were content to see both.

1. Are targeted ads more effective?
2. Do consumers like targeted ads?
3. Why are targeted ads good?
4. What is online targeted advertising?

Are targeted ads more effective?

Behavioral advertising — aka targeted ads — has come to dominate the online ad market, fuelled by platform dynamics encouraging a proliferation of tracking technologies and techniques in the unregulated background. And by, it seems, greater effectiveness from the perspective of online advertisers, as the paper notes.

Do consumers like targeted ads?

Successes and failures of companies that use targeted advertising. Other studies have confirmed that consumers are not uniformly opposed to all personalized advertising. They respond differently, based in part on their knowledge of how the information about them was obtained.

Why are targeted ads good?

Targeted advertising is an effective tool for retailers to reach the right audience at the right time, in the right place, and relevant targeting is an important component in any retailer's digital marketing strategy.

What is online targeted advertising?

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet.