Gyoumagazine
Data: companies want it, users have it, and it's valuable because it can be used to sell people things. Beyond that, it's not often made clear exactly what user data consists of, where it goes, and how it's profitable.
- Why do companies want your data?
- Why is it bad for companies to have your data?
- Is it OK to allow companies to collect information about us?
- What does sell your data mean?
- How Companies Use your data?
- Why should we collect data?
- Should we own our data?
- Why is online tracking bad?
- How can I collect big data?
- Does Apple sell your data?
- Can I sell my data?
- What companies collect your data?
Why do companies want your data?
Perhaps the biggest reason why so many companies collect consumer data is that it helps them to get a much better understanding of the way their consumers behave online, define their overall demographics, and identify the ways in which they can improve the overall customer experience.
Why is it bad for companies to have your data?
When companies are tracking spending profiles and the types of products people buy, this can become very sensitive. Basically, marketeers are gathering (aggregating) huge amounts of information and then mining this for marketing purposes. However, this data can also be misused for nefarious purposes in the wrong hands.
Is it OK to allow companies to collect information about us?
"Companies shouldn't be able to change their privacy policy on a dime without notifying anybody. Companies shouldn't be able to start collecting more information about you that you didn't give them consent to do." Urbelis said he sometimes wonders why companies are collecting the data they do.
What does sell your data mean?
The answer revolves around what it means to “sell” data. When we think about “selling” user data we typically think of a company boxing up the personal information of its customers and selling them as downloadable ZIP files with per user and flat rate pricing.
How Companies Use your data?
Companies use this data to send targeted marketing, make credit and loan evaluation, medical research, and crime analysis for financial benefit.
Why should we collect data?
Why is Data Collection so Important? Collecting data allows you to store and analyze important information about your existing and potential customers. ... As opposed to in-person data collection, collecting data digitally allows for much larger sample sizes and improves the reliability of the data.
Should we own our data?
The term I coined that day evokes the need for people to be more aware of how they safeguard and share their information. Personal data needs to be regarded as a human right, just as access to water is a human right. The ability for people to own and control their data should be considered a central human value.
Why is online tracking bad?
Tracking is a problem: We are becoming more transparent, while tracking stays invisible. Tracking makes it possible for companies to manipulate you. Prices are changed on the basis of what they think you are willing to pay, newsfeeds are altered accordingly and your personal weaknesses are abused.
How can I collect big data?
Big Data: 6 Unusual Ways Companies Can Collect Your Data
- Loyalty Cards. Using loyalty cards can also carry some benefits, as it rewards repeat customers and incentivizes more shopping. ...
- Gameplay. Online gamers are not exempt from big data collection. ...
- Satellite Imagery. ...
- Employer Databases. ...
- Your Inbox. ...
- Social Media Activity.
Does Apple sell your data?
The company collects and uses your personal data for targeted advertising, but it doesn't sell it to third-party advertisers. So it means advertisers can pay Google or Apple to be seen on your iPhone or Android device. ... ' Neither Apple nor Google are directly selling your data, but they're selling numbers.
Can I sell my data?
There are several ways you can sell your data, including selling it to another company directly or joining a marketplace. You can sell your data itself or sell the insights you gain from it. ... Join a private marketplace: You can also join a private data marketplace where companies exchange data.
What companies collect your data?
In fact, out of all the data a business can legally collect about you, Facebook collects 70.59%. Instagram comes next in the list. The Facebook-owned app collects 58.82% of all available data, such as your hobbies, height, weight and sexual orientation.
